We give leaders novel insights discovered through conversational research. Our AI-driven Research & Insights platform generates actionable information at the scale of traditional surveys and the depth of in-person interviews.
The Fusion Platform was developed as a result of Blendification’s experience that the best business decisions are often made when leaders have a clear understanding of their stakeholders knowledge, creativity, and perspectives. Our founders learned through their collective experience in strategy planning that hearing from stakeholders is a critical step that should not be skipped or else leaders are at risk of succumbing to group-think, motivated reasoning, or invalid assumptions. Unfortunately, direct access to this information has been out of reach due to the high cost of in-person interviews and the lack of depth and context associated with surveys and questionnaires. When the power of Large Language Models became apparent, we jumped at the opportunity to build a system that could leverage the power of conversational and generative AI to tap into the collective intelligence of employees, customers, and other stakeholders.
How We’re Different
Conversational Surveys – Adaptive, natural interviews at scale
Legacy surveys are a relic limited to fixed questions and arbitrary response choices absent of critical context needed to accurately interpret what people really think. With AI conversations, questions are reflexive to naturally stimulate input, seek elaboration, and accommodate to individual preferences. This creates novel data that greatly enhances the richness of the insights we can learn.
Fast & Flexible – Insights in days, not weeks
Leveraging the combination of generative AI, our proprietary algorithms, and an agile team of experts, we can rapidly configure and deploy customer research engagements that are fit-for-purpose. Whether you are a small business seeking a cost efficient answer, or a large enterprise requiring a comprehensive solution, we have a full toolkit to satisfy your needs.
Partner Ready – Joint offerings, custom technology, and strategic alliances
Our research and insights platform is a straight forward complement to business consulting practices and professional services firms. You can hire us directly or we can collaborate jointly to best serve clients. In some cases, we will create customized technology if you require proprietary or unique solutions.
Ongoing Intelligence – Profiles evolve with continued engagement
Unlike DIY survey products and one-time consultations, we will partner with you to establish ongoing intelligence that can be leveraged and improved as you continue to gather more conversational data. Our process is provides value from the first engagement, but it also continues to add greater value with repeated engagements and persistent implementation.
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