Before planning a route to your strategic destination, it is critical to have a firm understanding of the world around you. In this exercise, individual input is collected from key people to help establish the following:
Historical Results: How the company has performed on the most relevant metrics.
External Factors: How is the outside world shaping the business landscape.
Internal Evaluation: What are the company's strengths and weaknesses.
This information will be analyzed and compiled into a visual framework that will be used in the next phase where we set the company’s strategic direction and focus.
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