Strategic Focus & Outcomes
Customer & Market
Giving people greater personal awareness
To advance technology making personal data convenient and actionable for improving customers’ well-being.
Behaviors & Habits
Openness to alternative viewpoints, experimentation, and adaptation.
Discipline and focus on activities aligned with desired outcomes.
Embrace constructive conflict by being respectful, direct and transparent.
Greater demand for corporate health & wellness programs
Performance athletics will be a growing market for wearables
People will expect privacy control over their personal data
5G network will increase bandwidth capabilities
Just-in-time supply chain changing to just-in-case
Peleton- promotion of fitness lifestyle
Beddit- using technology to track and improve sleep quality
Brand trusted with personal data and privacy
Penetration with higher customer age brackets
Unique and intuitive user interface
Low-cost product design
Medical diagnoses inhibited by sensor accuracy
Wireless charge capable battery capacity is less than 8 hours
Product returns due to field defect is too high
|Global Market Share||0.7%||0.9%||1.2%|
8M DatBands in daily use by end of year 2025
Core Competency Statement
Providing actionable personal data and insights through connected bands that encourages active living
Grow sales in athletic and 50+ customer segments enabled by influencer promotion and feature awareness.
3.5M DatBands sold in US YE25
500k DatBands sold in Latin America by YE25
80% conversion ration of devices sold to online users by 2023
Complete and release 4th generation DatBand with fully encapsulated housing and new power management design.
Battery cycle >12 hour per charge by December 2023
Water-related incidents fewer that 10% of returns by December 2022
User engagement score >85% by June 2024
Establish AI-driven QA system to reject defects earlier and more accurately while maintaining low manufacturing costs.
Manufacturing hub operating at 90% capacity by 3Q24
Field defect rate <1% by YE24
COGS at 25% of sales income by YE24
Invigorate culture elements providing enhanced personal growth, development, and fulfillment for employees.
Employee retention rate at 92% by 2023 and beyond
Annual bonus at 20% every year starting 2022
|Global Market Share||3.8%||2%||1.8%|
Customer & Market
Execution | Root Group
Grow corporate Instagram account followers from 450K to 1M by increasing content campaigns
Increase social media affiliate partner program by adding 25 new influencers
Launch 15 retail pop-ups in selects malls in Beijing. Hong Kong, Seoul, and Singapore
Discontinue Facebook advertising and reallocate budget to new marketing programs
Create customer segmentation tool to better match product features with age demographics
Finalize material compositions for band casing
Implement and test new power management protocol for energy saver and inactive modes
Replace pedometer sensor package with more efficient wake-state switching
Increase water resistance pressure rating from 3 ft to 50 ft
Add UV protection glaze on touch screen
Implement new order fulfillment software suite to prevent long-lead lag events and increase outbound bundling opportunities
Increase supply inventory to 6 months of stock for greater supply chain resilience
Procure long term contracts for rubber, glass, and battery purchasing to lower costs by 20%
Complete build-out of stage 2 assembly plant to get manufacturing hub operating as capacity
Implement hybrid and remote office policy
Start team development workshop series and group reinforcement program
Begin geographic diversification recruitment by targeting Denver, Las Vegas, Phoenix, Tulsa, and Dallas
Create bonus allocation plan based off earnings growth and revenue vitality index
Establish culture sentiment gauge to measure employee attitudes, feelings, and general outlook on the workplace