Data Creation and Collection
Novel Data Creation
We don’t just gather data — we generate it.
Our conversational survey instrument is designed to create high-quality, original data that doesn’t exist anywhere else. By facilitating adaptive, AI-driven interviews with stakeholders, we extract nuanced perspectives, emotional context, and deep insights that traditional surveys miss. This approach results in rich, first-party data specifically tailored to your research objectives.
Use Cases:
Exploring emerging topics or hypotheses
Capturing sentiment and language in the participant's own words
Creating benchmarkable intelligence frameworks for ongoing learning
Value:
Fresh, human-centered data designed for strategic relevance and long-term use.
Examine Existing Data
Make sense of the information you already have.
Fusion can ingest and analyze a wide range of existing data sources to enrich your research and extend your insight horizon. Whether it’s internal documents, past survey results, audio recordings, email transcripts, or third-party reports, we apply advanced AI and semantic analysis to uncover hidden themes, relationships, and decision-ready insights.
Supported Data Types:
Text (e.g., interview transcripts, open-ended responses, PDFs)
Audio files
Emails and messages
Research reports and organizational documents
Value:
Unlock insight and context from the content you've already collected — no new survey required.
